FINX Brand introduction
Nick, founder of the FINX brand, was born in 1994 and holds a master's degree from Henley Business School in the UK. After graduation, he embarked on his entrepreneurial journey in Thailand. At the end of 2021, he opened the first FINX store in Thailand's Central Embassy shopping mall. In 2022, Nick traveled to Kuwait and Indonesia to launch FINX's globalization strategy. At the end of 2023, he led FINX's expansion into the Chinese market. In January 2025, the first FINX flagship store for custom jewelry and watch protective films opened in Shanghai. In February 2025, the FINX custom jewelry and watch protective film store opened in Singapore.
Brand Story
When founder Nick first entered the watch industry, he was young and lacked industry credibility, leading to distrust from local Thai owners. A subsequent experience of spending NT$300,000 on a luxury watch only to be plagued by anxiety about its maintenance led him to recognize a gap in the watch maintenance market. Inspired by automotive protective film technology, he spent two weeks developing the first generation of FINX professional-grade watch protective film, pioneering a new category in watch protection.
品牌故事
Nick用了三年的时间,打磨出了一套手表贴膜的标准工艺流程,防止不专业行为对腕表造成损失。同时,他还开启了全球质保系统,让顾客在世界任何一个国家只要有Finx门店的地方都可以随时更换和清洁保护膜。
ニュース
Watch Scratch Prevention 2026: Desk Diving & Tr...
Protect your Rolex, Cartier, or Omega from daily commute and airport scratches. FINX offers the ultimate invisible protection for your luxury daily driver.
Watch Scratch Prevention 2026: Desk Diving & Tr...
Protect your Rolex, Cartier, or Omega from daily commute and airport scratches. FINX offers the ultimate invisible protection for your luxury daily driver.
2026 Watch Protection: Rolex 100th Anniversary ...
Protect 2026 icons: Rolex 100th Anniversary, Patek Cubitus & AP Neo Frame. Preserve "Day Zero" condition with FINX micron-precision protection film.
2026 Watch Protection: Rolex 100th Anniversary ...
Protect 2026 icons: Rolex 100th Anniversary, Patek Cubitus & AP Neo Frame. Preserve "Day Zero" condition with FINX micron-precision protection film.
2026 Watch Guide: Preventing Bracelet Stretch &...
Beyond scratches: Prevent bracelet stretch in the Royal Oak, PRX & Tonda PF. The 2026 guide to preserving watch structural integrity with FINX technology.
2026 Watch Guide: Preventing Bracelet Stretch &...
Beyond scratches: Prevent bracelet stretch in the Royal Oak, PRX & Tonda PF. The 2026 guide to preserving watch structural integrity with FINX technology.
2026 Watch Investment: Protecting GMT-Master II...
Maintain your Rolex 126710GRNR & VC 4500V in investment-grade condition. Learn the physics of scratch absorption with FINX 1:1 laser-cut technology.
2026 Watch Investment: Protecting GMT-Master II...
Maintain your Rolex 126710GRNR & VC 4500V in investment-grade condition. Learn the physics of scratch absorption with FINX 1:1 laser-cut technology.
Zero-Trace Watch Protection 2026: The Stealth M...
Zero-Trace tech for 2026's icons: Rolex 126610LV, Daytona 126506, Patek 5711, AP 15500ST & Cartier Santos. Invisible protection for your collection by FINX.
Zero-Trace Watch Protection 2026: The Stealth M...
Zero-Trace tech for 2026's icons: Rolex 126610LV, Daytona 126506, Patek 5711, AP 15500ST & Cartier Santos. Invisible protection for your collection by FINX.
Cartier Love Bracelet: Hygiene & Oxidation Repo...
Does wearing a Cartier Love 24/7 cause skin irritation or oxidation? Discover our 2026 report on how FINX Safe-Bond tech protects your skin and jewelry.
Cartier Love Bracelet: Hygiene & Oxidation Repo...
Does wearing a Cartier Love 24/7 cause skin irritation or oxidation? Discover our 2026 report on how FINX Safe-Bond tech protects your skin and jewelry.