FINX Brand introduction

Nick, founder of the FINX brand, was born in 1994 and holds a master's degree from Henley Business School in the UK. After graduation, he embarked on his entrepreneurial journey in Thailand. At the end of 2021, he opened the first FINX store in Thailand's Central Embassy shopping mall. In 2022, Nick traveled to Kuwait and Indonesia to launch FINX's globalization strategy. At the end of 2023, he led FINX's expansion into the Chinese market. In January 2025, the first FINX flagship store for custom jewelry and watch protective films opened in Shanghai. In February 2025, the FINX custom jewelry and watch protective film store opened in Singapore.

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Watch Protection Tips & Care Guides | FINX Blog

AP Royal Oak vs Patek Philippe Nautilus Protect...

Learn how custom TPU protection film preserves Audemars Piguet Royal Oak and Patek Philippe Nautilus cases without polishing or edge lifting.

AP Royal Oak vs Patek Philippe Nautilus Protect...

Learn how custom TPU protection film preserves Audemars Piguet Royal Oak and Patek Philippe Nautilus cases without polishing or edge lifting.

Best Protection Film for Audemars Piguet Royal ...

Discover how FINX custom TPU film protects Audemars Piguet Royal Oak’s angular bezels and tapers with precise multi-piece fitting and zero lifting.

Best Protection Film for Audemars Piguet Royal ...

Discover how FINX custom TPU film protects Audemars Piguet Royal Oak’s angular bezels and tapers with precise multi-piece fitting and zero lifting.

Best Protection Film for Cartier Watches & Jewe...

Discover how FINX custom TPU film protects Cartier Ballon Bleu, Santos, LOVE bracelets, and rings from daily scratches while preserving factory shine.

Best Protection Film for Cartier Watches & Jewe...

Discover how FINX custom TPU film protects Cartier Ballon Bleu, Santos, LOVE bracelets, and rings from daily scratches while preserving factory shine.

Best Film for Parmigiani Fleurier | FINX Custom Protection Guide

Best Film for Parmigiani Fleurier | FINX Custom...

Discover how FINX custom TPU film protects your Parmigiani Fleurier Tonda PF from daily desk wear, preserving knurled bezels and hand-finished lugs.

Best Film for Parmigiani Fleurier | FINX Custom...

Discover how FINX custom TPU film protects your Parmigiani Fleurier Tonda PF from daily desk wear, preserving knurled bezels and hand-finished lugs.

Best Film for Rolex | Invisible Custom Micro-Fi...

Discover why off-the-shelf pre-cut films fail Rolex cases, and how bespoke micro-adjusted TPU film eliminates sharp edges for invisible defense.

Best Film for Rolex | Invisible Custom Micro-Fi...

Discover why off-the-shelf pre-cut films fail Rolex cases, and how bespoke micro-adjusted TPU film eliminates sharp edges for invisible defense.

Best Film for TUDOR Black Bay | FINX Custom Pro...

Discover how FINX custom TPU film protects your TUDOR Black Bay from daily desk wear, preserving factory bevels, satin brushing, and T-fit clasps.

Best Film for TUDOR Black Bay | FINX Custom Pro...

Discover how FINX custom TPU film protects your TUDOR Black Bay from daily desk wear, preserving factory bevels, satin brushing, and T-fit clasps.