FINX Brand introduction
Nick, founder of the FINX brand, was born in 1994 and holds a master's degree from Henley Business School in the UK. After graduation, he embarked on his entrepreneurial journey in Thailand. At the end of 2021, he opened the first FINX store in Thailand's Central Embassy shopping mall. In 2022, Nick traveled to Kuwait and Indonesia to launch FINX's globalization strategy. At the end of 2023, he led FINX's expansion into the Chinese market. In January 2025, the first FINX flagship store for custom jewelry and watch protective films opened in Shanghai. In February 2025, the FINX custom jewelry and watch protective film store opened in Singapore.
Brand Story
When founder Nick first entered the watch industry, he was young and lacked industry credibility, leading to distrust from local Thai owners. A subsequent experience of spending NT$300,000 on a luxury watch only to be plagued by anxiety about its maintenance led him to recognize a gap in the watch maintenance market. Inspired by automotive protective film technology, he spent two weeks developing the first generation of FINX professional-grade watch protective film, pioneering a new category in watch protection.
品牌故事
Nick用了三年的时间,打磨出了一套手表贴膜的标准工艺流程,防止不专业行为对腕表造成损失。同时,他还开启了全球质保系统,让顾客在世界任何一个国家只要有Finx门店的地方都可以随时更换和清洁保护膜。
NEWS
Professional Watch Protection Film Services: Wh...
Discover how professional watch protection film services vary by location, why global standards matter, and how to choose the right provider in your city.
Professional Watch Protection Film Services: Wh...
Discover how professional watch protection film services vary by location, why global standards matter, and how to choose the right provider in your city.
FINXWATCH: Protecting Elegant Luxury: Your Aude...
Preserve the exquisite design and intricate craftsmanship of your Audemars Piguet Royal Oak 15551ST.ZZ.1356ST.05 with FINXWATCH. Safeguard its advanced materials and sophisticated aesthetics. Shop now for superior protection!
FINXWATCH: Protecting Elegant Luxury: Your Aude...
Preserve the exquisite design and intricate craftsmanship of your Audemars Piguet Royal Oak 15551ST.ZZ.1356ST.05 with FINXWATCH. Safeguard its advanced materials and sophisticated aesthetics. Shop now for superior protection!
How Watch Protection Film Works: Materials, Tec...
Learn how watch protection film works, including materials, TPU technology, precision cutting, and professional installation for luxury watches.
How Watch Protection Film Works: Materials, Tec...
Learn how watch protection film works, including materials, TPU technology, precision cutting, and professional installation for luxury watches.
Is Watch Protection Film Worth It? A Practical ...
Is watch protection film worth it? Learn whether watch protection film is worth the investment for luxury watches, daily wear, and collectors, and how it compares to polishing.
Is Watch Protection Film Worth It? A Practical ...
Is watch protection film worth it? Learn whether watch protection film is worth the investment for luxury watches, daily wear, and collectors, and how it compares to polishing.
Does Watch Protection Film Damage a Watch? A Pr...
Does watch protection film damage a watch? Learn why professional watch protection film is safe for luxury watches, how it works, and why watch service centers use it.
Does Watch Protection Film Damage a Watch? A Pr...
Does watch protection film damage a watch? Learn why professional watch protection film is safe for luxury watches, how it works, and why watch service centers use it.
What Is Watch Protection Film? A Professional G...
What is watch protection film and how does it protect luxury watches? Learn how professional watch protection film prevents scratches, compares to polishing and coating, and why collectors and watch...
What Is Watch Protection Film? A Professional G...
What is watch protection film and how does it protect luxury watches? Learn how professional watch protection film prevents scratches, compares to polishing and coating, and why collectors and watch...