FINX Brand introduction
Nick, founder of the FINX brand, was born in 1994 and holds a master's degree from Henley Business School in the UK. After graduation, he embarked on his entrepreneurial journey in Thailand. At the end of 2021, he opened the first FINX store in Thailand's Central Embassy shopping mall. In 2022, Nick traveled to Kuwait and Indonesia to launch FINX's globalization strategy. At the end of 2023, he led FINX's expansion into the Chinese market. In January 2025, the first FINX flagship store for custom jewelry and watch protective films opened in Shanghai. In February 2025, the FINX custom jewelry and watch protective film store opened in Singapore.
Brand Story
When founder Nick first entered the watch industry, he was young and lacked industry credibility, leading to distrust from local Thai owners. A subsequent experience of spending NT$300,000 on a luxury watch only to be plagued by anxiety about its maintenance led him to recognize a gap in the watch maintenance market. Inspired by automotive protective film technology, he spent two weeks developing the first generation of FINX professional-grade watch protective film, pioneering a new category in watch protection.
品牌故事
Nick用了三年的时间,打磨出了一套手表贴膜的标准工艺流程,防止不专业行为对腕表造成损失。同时,他还开启了全球质保系统,让顾客在世界任何一个国家只要有Finx门店的地方都可以随时更换和清洁保护膜。
ข่าว
AP Royal Oak vs Patek Philippe Nautilus Protect...
Learn how custom TPU protection film preserves Audemars Piguet Royal Oak and Patek Philippe Nautilus cases without polishing or edge lifting.
AP Royal Oak vs Patek Philippe Nautilus Protect...
Learn how custom TPU protection film preserves Audemars Piguet Royal Oak and Patek Philippe Nautilus cases without polishing or edge lifting.
Best Protection Film for Audemars Piguet Royal ...
Discover how FINX custom TPU film protects Audemars Piguet Royal Oak’s angular bezels and tapers with precise multi-piece fitting and zero lifting.
Best Protection Film for Audemars Piguet Royal ...
Discover how FINX custom TPU film protects Audemars Piguet Royal Oak’s angular bezels and tapers with precise multi-piece fitting and zero lifting.
Best Protection Film for Cartier Watches & Jewe...
Discover how FINX custom TPU film protects Cartier Ballon Bleu, Santos, LOVE bracelets, and rings from daily scratches while preserving factory shine.
Best Protection Film for Cartier Watches & Jewe...
Discover how FINX custom TPU film protects Cartier Ballon Bleu, Santos, LOVE bracelets, and rings from daily scratches while preserving factory shine.
Best Film for Parmigiani Fleurier | FINX Custom...
Discover how FINX custom TPU film protects your Parmigiani Fleurier Tonda PF from daily desk wear, preserving knurled bezels and hand-finished lugs.
Best Film for Parmigiani Fleurier | FINX Custom...
Discover how FINX custom TPU film protects your Parmigiani Fleurier Tonda PF from daily desk wear, preserving knurled bezels and hand-finished lugs.
Best Film for Rolex | Invisible Custom Micro-Fi...
Discover why off-the-shelf pre-cut films fail Rolex cases, and how bespoke micro-adjusted TPU film eliminates sharp edges for invisible defense.
Best Film for Rolex | Invisible Custom Micro-Fi...
Discover why off-the-shelf pre-cut films fail Rolex cases, and how bespoke micro-adjusted TPU film eliminates sharp edges for invisible defense.
Best Film for TUDOR Black Bay | FINX Custom Pro...
Discover how FINX custom TPU film protects your TUDOR Black Bay from daily desk wear, preserving factory bevels, satin brushing, and T-fit clasps.
Best Film for TUDOR Black Bay | FINX Custom Pro...
Discover how FINX custom TPU film protects your TUDOR Black Bay from daily desk wear, preserving factory bevels, satin brushing, and T-fit clasps.