FINX Brand introduction
Nick, founder of the FINX brand, was born in 1994 and holds a master's degree from Henley Business School in the UK. After graduation, he embarked on his entrepreneurial journey in Thailand. At the end of 2021, he opened the first FINX store in Thailand's Central Embassy shopping mall. In 2022, Nick traveled to Kuwait and Indonesia to launch FINX's globalization strategy. At the end of 2023, he led FINX's expansion into the Chinese market. In January 2025, the first FINX flagship store for custom jewelry and watch protective films opened in Shanghai. In February 2025, the FINX custom jewelry and watch protective film store opened in Singapore.
Brand Story
When founder Nick first entered the watch industry, he was young and lacked industry credibility, leading to distrust from local Thai owners. A subsequent experience of spending NT$300,000 on a luxury watch only to be plagued by anxiety about its maintenance led him to recognize a gap in the watch maintenance market. Inspired by automotive protective film technology, he spent two weeks developing the first generation of FINX professional-grade watch protective film, pioneering a new category in watch protection.
品牌故事
Nick用了三年的时间,打磨出了一套手表贴膜的标准工艺流程,防止不专业行为对腕表造成损失。同时,他还开启了全球质保系统,让顾客在世界任何一个国家只要有Finx门店的地方都可以随时更换和清洁保护膜。
Watch Protection Tips & Care Guides | FINX Blog
FINXWATCH: Protecting Elite Performance: Your R...
Preserve the ultra-lightness and ergonomic design of your Richard Mille RM 67-02 with FINXWATCH. Safeguard its advanced TPT® composite case and skeletonized movement. Shop Now!
FINXWATCH: Protecting Elite Performance: Your R...
Preserve the ultra-lightness and ergonomic design of your Richard Mille RM 67-02 with FINXWATCH. Safeguard its advanced TPT® composite case and skeletonized movement. Shop Now!
FINXWATCH: Protecting Performance Excellence: Y...
Preserve the extreme lightness and shock resistance of your Richard Mille RM 055 Bubba Watson with FINXWATCH. Safeguard its advanced ceramic case and skeletonized movement. Shop Now!
FINXWATCH: Protecting Performance Excellence: Y...
Preserve the extreme lightness and shock resistance of your Richard Mille RM 055 Bubba Watson with FINXWATCH. Safeguard its advanced ceramic case and skeletonized movement. Shop Now!
FINXWATCH: Protecting Engineering Marvel: Your ...
Preserve the record-breaking lightness and extreme engineering of your Richard Mille RM 27-05 Flying Tourbillon with FINXWATCH. Safeguard its advanced materials and ultra-thin design. Shop Now!
FINXWATCH: Protecting Engineering Marvel: Your ...
Preserve the record-breaking lightness and extreme engineering of your Richard Mille RM 27-05 Flying Tourbillon with FINXWATCH. Safeguard its advanced materials and ultra-thin design. Shop Now!
FINXWATCH: Protecting Rare Artistry: Your Patek...
Preserve the breathtaking artistry and complex mechanics of your Patek Philippe 6002R Sky Moon Tourbillon a Masterpiece of Rare Craftsmanship and Grand Complications with FINXWATCH. Safeguard its rose gold case...
FINXWATCH: Protecting Rare Artistry: Your Patek...
Preserve the breathtaking artistry and complex mechanics of your Patek Philippe 6002R Sky Moon Tourbillon a Masterpiece of Rare Craftsmanship and Grand Complications with FINXWATCH. Safeguard its rose gold case...
FINXWATCH: Protecting the Commanding Elegance o...
Preserve the bold presence and iconic design of your Patek Philippe Aquanaut 5168G-001 with FINXWATCH. Safeguard its white gold case and distinctive blue dial. Shop Now!
FINXWATCH: Protecting the Commanding Elegance o...
Preserve the bold presence and iconic design of your Patek Philippe Aquanaut 5168G-001 with FINXWATCH. Safeguard its white gold case and distinctive blue dial. Shop Now!
FINXWATCH: Protecting a Decade of Horological E...
Preserve the commemorative spirit of your Patek Philippe 5976/1G Tenth Anniversary Limited Edition with FINXWATCH. Safeguard its white gold case and special design details. Shop Now!
FINXWATCH: Protecting a Decade of Horological E...
Preserve the commemorative spirit of your Patek Philippe 5976/1G Tenth Anniversary Limited Edition with FINXWATCH. Safeguard its white gold case and special design details. Shop Now!